Introducing MILKLAB MilkCLUB

From start to finish, this year’s event had it all: electrifying live DJ sets, immersive coffee experiences and thrilling competitions that showcased our brand personality.

One of the standout moments was our show-stopping strawberry matcha drinks from our Summer Sensations stand! But that’s just the beginning. Our Roaster Royale Oat Tasting Experience gave attendees the chance to taste the top coffee roasters in Australia, while our Latte Art Workshops saw baristas battling it out for a daily $500 prize, perfecting their pour skills with our industry experts.

The National & International Barista Battle was the ultimate showcase of latte art, as top baristas from around the world pushed the boundaries of creativity and technique. 2025 Australian Latte Art Runner-up Ming Wan from Ona Coffee claimed the title of National and International Barista Champion, impressing judges and crowds.

We also celebrated the incredible blends of our Roaster Royale finalists selected from 100 of Australia’s best roasters who were challenged to develop the perfect blend for MILKLAB Oat. The Roaster Royale Champion, Hung-Chi Wu from Ratio Coffee Roasters, stood out with a blend that blended perfectly with MILKLAB Oat.

A huge congratulations to all the champions, finalists, and participants who made this year’s event unforgettable. The energy, creativity, and passion brought to our stand are what will continue to shape the future of coffee culture.

The future of coffee is looking brighter than ever, and we’re just getting started. Stay tuned for the next chapter in this incredible journey!

MILKLAB: Created for Baristas, Championing Baristas

At MILKLAB, we’re more than just a plant-based milk brand—we’re a platform for baristas and roasters to shine. MICE 2025 was another epic chapter in our mission to elevate coffee culture and celebrate the pros who make it happen.